Episode 55

Fashion Moves Faster Than Textile Production

How Shrinking Lead Times and Price Competition are Reshaping Denim Manufacturing

Saurav Jalan·Director·Shri Shyam

About This Episode

Lead times in denim manufacturing have collapsed from months to just weeks — and mills are being forced to adapt.

In this episode, Saurav Jalan explains how fast fashion, price competition, and shifting fiber preferences are reshaping denim production. Saurav Jalan shares why service speed now matters more than product differentiation, and how manufacturers must innovate while dealing with global demand slowdowns.

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