We’d Rather Lose the Order Than Lower the Quality

Many buyers want speed and low cost, but towel manufacturing doesn’t work that way if you care about quality.

In this episode, Sarah Taha from Arab Novelties explains why her company refuses low-quality requests, invests in machinery to maintain standards, and plans factory capacity years ahead. She talks about vertical integration, sustainability control, and why long-term clients matter more than large one-off orders.

It’s a practical look at how a family-run manufacturer protects its reputation in a market that often pushes for shortcuts.