Episode 49
You Lose Customers Over a Few Cents
Why Home Textile Manufacturers Are Shifting From Volume to Niche Products As Margins Tighten and Demand Becomes Unpredictable
Rohan Samria·Director of Business Development·Ramesh Textiles
About This Episode
Margins in home textiles are getting squeezed from both sides — rising production costs on one end and price-sensitive retailers on the other.
Rohan from Ramesh Excels India explains how his company navigates this by moving away from pure volume and into higher-margin niche products like bamboo and specialty blends. He shares how post-COVID demand volatility, shorter order cycles, and customer price-switching have changed how manufacturers plan production and growth.
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