Making Sustainable Textile Chemistry Work

Maddie DeJong shares how Fiber52 is changing the way cotton and cellulosic fabrics are dyed and processed by removing harsh chemistry, cutting water and energy use, and extending fabric life. We talk about sustainable textile adoption, long sales cycles, mill realities, circularity, and what it really takes to move innovation from trials into real production. We also cover Midori Apparel and how smaller brands can access cleaner manufacturing without controlling their own mills.